If you’re trying to develop a mobile-based platform for your business, consider going the extra step and setting up an application. While having a mobile site is a step in the right direction to customer retention, it doesn’t satisfy all of your company’s needs. Both a mobile site and a mobile app can look or seem similar at first, but once both get going, you’ll see clear differences.
What’s the Difference?
A mobile website is different than a mobile application in that rather than opening a link in a browser, an application is downloaded onto the mobile device itself.
Mobile websites are browser-based HTML pages that can be accessed when using Wi-Fi or cellular data. They are designed specifically for a smaller interface, compared to traditional web browsers that are stretched across a larger frame.
Mobile applications allow there to be access without an internet or data connection readily available. This means if for some reason your customer cannot access their browser, they will still be able to reach the information they need.
The main similarity between both options is they each display interactive and responsive settings, such as clickable text, images or video.
When an App Makes Sense
As you can tell from above, having a mobile application is beneficial in the sense that it will always be accessible as long as it was previously downloaded. Having a mobile app also helps if you desire specific features for your business. These include but are not limited to higher interactivity, push notifications, and for regular usage.
The above reasons allow users to receive notifications about special events with an app, navigate the business’ page easier and have an increased convenience level.
Develop an Application Today
If you’re trying to expand and grow your business exponentially, developing a mobile application can significantly improve business. You’ll appeal to upcoming generations, allow easier access for your customers, and have the ability to promote deals or information through push notifications. Though a mobile app may not be right for everyone, if you’d like your customers to have an offline-accessible and user-friendly platform, having one created can benefit you. If you have any questions or would like to get started with the development of a mobile application, we can help you!