How Website Speed Affects Customer Conversions

How Website Speed Affects Customer Conversions

by The Mobile Vine

Fix a Slow Website and Improve Your Bottom Line


Having a successful website means having a responsive website. A webpage that takes more than a few seconds to load isn’t doing your business or organization any favors. You need to show your customers or users that you value their time by improving the speed of your website as much as possible. All kinds of factors can slow down your website such as large, high definition videos and ads, poor web hosting, and outdated links. Every aspect of your website sends a clear message to your users, so it’s important make a strong first impression. Keep your customers coming back for more and put your website in the fast lane.


Customer Expectations


In today’s rapid-fire digital culture, customers are raising their expectations when it comes to surfing the web. Whether a person is shopping online or looking for a restaurant in their neighborhood, 47% of customers expect a webpage to load in 2 seconds or less, according to HubSpot. If your website fails to meet these expectations, your customers will be that much more likely to give up on the task at hand and move onto another site.


Measuring the Results


Converting users into clicks and purchases is all about keeping the user engaged with the content at hand. If you’re spending your precious time and money putting great content online, all that effort will be in vein if your users can’t hop from one page to another in less than a second or two. In fact, HubSpot estimates that a one second delay in load time leads to roughly a 7% reduction in conversion rates. That means that if your website is making $1,000 a day, you could be making an extra $70 a day with every second that you take off your website’s load time.


Don’t let your slow website drag down your business or organization. Use your money wisely and invest in a responsive website that keeps your users satisfied with their web-browsing experience.


The professionals at The Mobile Vine can help you improve the performance of your website by assessing what’s working and what’s not. Contact us for a free estimate today!


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