Ecommerce Best Practices for Small Business Owners

Ecommerce Best Practices for Small Business Owners

by The Mobile Vine

Must-Have Features for Your Ecommerce Website

The ecommerce marketplace has become extremely competitive in recent years. While anyone is free to set up a website that sells goods online, driving sales and making money requires a great deal of innovation and determination.So many ecommerce websites lack the tools and features necessary to generate revenue. Simply listing products online isn’t enough.As a small business owner, you have to do everything you can to get your customers to follow through on their purchases. Use these ecommerce best practices to improve your customers’ shopping experience.


Mobile Is the Name of the Game

In case you haven’t noticed, most consumers are doing their online shopping on a smartphone or tablet, not a desktop. Having a mobile-friendly website isn’t simply a recommendation, it’s a necessity. If you’re not sure whether your ecommerce website is compatible with mobile devices, open your site on your phone and see how long it takes you to get from point A, the homepage, to point B, completing a purchase. Your headings, images, and product descriptions should reformat automatically to fit the smaller screen. This helps your customers complete a purchase without having to constantly scroll back and forth or zoom in and out.

Add a Follow-up for Abandoned Shopping Carts

Online shopping carts were made to be abandoned. Customers can add products to their cart without feeling obligated to complete their purchases. While you can’t force your customers to enter their credit card information, you can send them a simple reminder encouraging them to proceed to the checkout page. You can add an automatic feature to your website so that your customers will get an email if they still have products in their cart. Sometimes a simple reminder is all it takes. Here is one we personally like and recommend Carts Guru.


Make a Connection with Every New Visitor

Getting someone to visit your ecommerce website is a challenge all its own. So once a potential new customer visits your site, you need to reach out to make a connection, usually in the form of an email sign-up page. Some of the best ecommerce websites will feature a pop-up page that welcomes the new user to the site alone with a call-to-action and an information bar that encourages them to leave their email, giving them access to special offers and discounts. Once a customer offers some of their personal information, they are that much more likely to become a repeat visitor or a first-time customer.


Add a Confirmation for When Customers Add Products to Their Cart

When one of your customers adds a product to their shopping cart, they should get a notification that informs them of their progress. Your customers will quickly get frustrated if they keep clicking on a product, only to open their shopping cart to find that they have large quantities of the same item. They then must manually change the quantity back to one item. While this might seem like a minor inconvenience, every added step for the customer is one more reason for them to abandon their cart. To fix this problem you can automatically reroute the user to their shopping cart, or add a simple pop-up that confirms that a new product has been added to their cart.


If you need help adding some of these features to your ecommerce website, or if you need a new mobile-friendly website for your business, contact the professionals at The Mobile Vine and take your company to the next level!

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