Complete Your SEO Strategy with These Important Steps
When small or emerging businesses get into the SEO business, they usually focus their efforts on writing content with some choice keywords and cultivating a list of backlinks from authority websites related to their industry. While these tend to be the bread and butter of any SEO campaign, there are other ways for business owners to optimize their websites for Google’s search algorithm. The competition to rank highly on Google is stiff, so business owners need to do everything they can to get ahead of the competition and drive more traffic to their website. Take a look at the three most overlooked aspects of SEO that can make or break any optimization campaign.
Page Speed and Load Time
Google has gotten into the habit of rewarding websites with fast load times and punishing those that lag by pushing them further down in the search results. Google doesn’t want to connect its users to content that takes more than three or five seconds to load. These websites tend to have a higher bounce rate because users get frustrated with the time it takes to load the content. Google wants to reward websites that focus on improving the user experience as much as possible.
Business owners can speed up their website by:
- Resizing images
- Using a CDN or content delivery system
- Setting up a local cache
- Simplify or minify the website code
- Reduce redirects
- Remove expired links
Consistent NAP on Business Listings and Social Media
Websites and business with inconsistent business information will also have a hard time rising to the top of Google’s search results. This missing or inaccurate information tends to confuse Google’s algorithm. It also makes it more difficult for consumers to get in touch with the business or visit it in person. Business owners should spend some time making sure that their NAP or name, address and phone number are correct across all business listings online. This may include:
- The official business website
- Facebook, Twitter and other social media accounts
- Yelp, Angie’s List and other online business review websites
- Google Plus
ALT Tags for Images
Images are a great way to entice new viewers online and break up some of the text on a company’s website. But these images are also valuable opportunities that business owners can use to tell Google more about the content on their website. Every image should be accompanied by an ALT tag, a few keywords that create a text alternative for the image. This improves the experience for internet users that are blind or have trouble seeing. But it also shows Google what the website is all about based on the kinds of keywords used to describe the image.
Business owners need to start thinking beyond content, keywords and backlinks if they want to make the right impression on Google. Adding ALT tags, improving page speed, and maintaining consistent business information will improve any SEO campaign.
For more information on how to improve website and app performance, please contact the design professionals at The Mobile Vine.